Auto Classifieds Online or Off?

Posted by By Graeme Sprigge on: 2005-06-17 18:49:28

Auto Classifieds are a great way to sell your car. But you have a choice now to sell online, offline or a combination of both.

Let me just give you a few quick pros and cons that should jog a decision.

The Advantages of Online Auto Classifieds

wide coverage
nice pictures possible
more space for description
usually can be found from a search engine
run it till you sell more common

Disadvantages:

search means customer usually searching for that exact car or near to it - misses buyers who chance on your car
depends on traffic of site as too whether your ad is seen
lower trust from internet based advertising
Misses non-internet people

The Advantages of Offline Auto Classifieds

higher trust factor
picks up online and offline buyers
no computer knowledge or site technology to interfere with the buying process

Disadvantages

pictures expensive
less room for description
may miss 'online only' buyers.

You may be able to think of a few more. Now for some facts. The six cars I sold last year, were all advertised in online AND offline auto classifieds, and were sold for the price I wanted. Three were sold from online classifieds and three from offline.

So from this statistic, the solution would seem to be - spread your message across both mediums.

Well that's it for now.

Happy Selling!

Graeme Sprigge is an automotive writer. His website http://www.sellmycarforcash.com has numerous auto articles. For an article on how to write a classified ad, read http://www.sellmycarforcash.com/sell-my-car-articles/
how-to-write-car-classifieds-ad.html

Copywrite 2005 Graeme Sprigge - Reprinting Permitted With This Resource Box Included