Message to Prospective Franchisees for Franchisors
Many franchise companies fail to send the proper message to their prospective franchisees. This is partly due to the over regulation and intensity of litigation in the industry. Smaller franchisors are generally hurt the most from these factors and consumer or buyers of their American Dream seem to feel slighted at a the impersonal approach. Many franchise company’s sales departments walk a fine line between disclosure laws and the information they are allowed to depart to the prospect franchisees. This immediately causes friction. To alleviate this problem smaller franchisees need to send a more personal message in the name of their founder to re-assure prospects that they care. Below is a sample letter our company, The Car Wash Guys, www.carwashguys.com , has used to allow our prospects to see thru the legal quagmire created by the regulatory bureaucracy and the franchise lawyers in their haste to sue franchisors. I recommend you copy this article read the letter a few times and put it into your own words so that you convey how you truly feel, make it sincere and understand that your prospect needs to know they are more than just a number.
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Dear Potential Franchisee,
I want to personally thank you for inquiring about this franchise opportunity. Chances are you found out about us through a satisfied customer or one of our team members. I hope this package provides you with enough preliminary information to help you determine if you are truly interested in owning a business of your own.
As you may or may not know, owning your own business is not always a piece of cake. It usually involves more time, energy and dedication than working for someone else. It’s very rewarding and gives you personal satisfaction, which you may not have encountered in your job. We are looking for winners. I don’t believe you’ll meet a more caring, loyal or energized group of people anywhere. Our team is the greatest.
I am quite proud of what we have accomplished over the past twenty years. As you read through this package, you’ll see why we say ”This is not just a company, it’s a concept!” We would love to have you as a team member if you’re up for it; if you are ready to make it happen.
I suggest you review this material with family members. Make sure they are 100% behind you. Your family is your #1 team and when you join our team, you will be a point of power uniting both groups. Be sure it will make a good fit.
I don’t want to be thought of as someone who only sells ‘franchises’. That isn’t my intention. This isn’t a get rich quick scheme and I’m not doing this just for the money. I’ve designed this business as if I were going to wash all the cars personally. I asked myself “What would I want in a franchise?” And that’s exactly what I’ve structured. I don’t want to pressure you, rush you or to push you into anything which may not be right for your situation. Only you and your family know what’s best for your future.
After you read this information, you’ll probably have questions. You can call me at 1 - (800) – Fran - chise or mail in the enclosed questionnaire or send in the post card to find out first hand what we are all about. If you are not ready yet, that’s ok. We still want you as a happy car wash customer. You can feel confident knowing that your ‘Car Wash Guy’ is a quality individual who cares about service and community and is committed to being #1 in his or her field.
Thank you again for your inquiry and tell a friend. After all, we built this company on ‘word of mouth’.
Sincerely,
The Founder
P.S. Please complete and mail me the enclosed confidential questionnaire. If you qualify, we will contact you for a personal meeting.
Lance Winslow VI