Book Marketing Articles & News

Navigating the Amazon Sales Ranking

First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon’s system to provide marginal sales data at best.

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves “S & M” – sales and marketing.

How To Promote A Book

Nowadays it’s no longer a matter of whether or not an author should promote his or her book, but how aggressively one should go about it. The sad truth is that publishers often fail to promote books, and if we, the authors, don't promote your own book then it may be destined to a lifespan between that of butter and yogurt, to paraphrase Calvin Trillan. The author's extra efforts may make all the difference between a book becoming a long-lived seller, and being recycled so that some ...

Book Marketing 101 Book Publicity for Authors Creating a Book Publicity Campaign

Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer.

Titles (and Subtitles) Sell Books!

Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book.

Media Events for Book Promotion

"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers.

How to Sell Your E book (or other information product) Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely.

Discover 3 Easy Ways to Promote Your Articles

Are you using these methods to promote your articles? If not, you are missing out on some easy ways to get more traffic. Ways that require no additional work on your part once they are set up. 1. Fr*e Ebook Compile all of your articles into a fr*e ebook and give it away. Set it up on its own page. Include a description and a request form requiring people to enter their name and email address before they can download it. In this way, you can distribute your ebook ...

Top 5 Book Selling Tips

TIP # 1 Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny! If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author. Encourage other family members and friends to review the book, too. They're inclined to be more generous than perfect ...

Ready, Set, Go Sell Your Book In The Real World!

We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves? When did you last impulsively grab a book, flip it over, read the blurbs, and finger through a few chapters? Let's face it, most of us are too hurried.

Top Ten Non Techie Steps to Market your Book Online

Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?

Best Selling Book Cover Design

To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in today’s market. Book cover the marketing tool for any writers or publishers if you got that one right then you work is half done. Find a Designer who user the state of art software to which is preferred by most printers.

How To Get The Most From Your Free eBooks Marketing Campaign

First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.

Promotion Credibility Extras

For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. Many articles and several books have been written to give us guidelines. One thing all marketing experts stress is the importance of being professional.

How to Create an Amazing Author Website

Without a website, an author is unknown. Without a website, an author sells fewer books. Without a website, an author has limited web presence. Without a website, an author has limited media presence. Without a website, an author can’t maximize his or her creativity, expertise and talent.