Copywriting Articles & News
How Your $2 an Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is the secret to your success on the web?
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language… proven to attract attention and stir emotion within their readers. Here they are...
Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
1. Address your reader as a friend, not as “Friend.” When was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives fundraising appeals from this charity addressing him as “Dear Friend.” ...
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. But in today's marketplace it's becoming more common to use freelancers in ...
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a crisp, clean draft every time.
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.
Long Copy vs. Short Copy… If You're Still Debating This, You're Missing The Point!
I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things:
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?
Be That Copywriter Everyone Wants to Work With
So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.
11 Ways to Get an Editor's Attention
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on health and fitness. Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. And how many books, magazines, tapes of videos related to health and fitness do you have in your home? This is a colossal industry, and seems to be growing bigger all the time. This is particularly true right now, as the baby boomers grow older and are looking for ways to maintain and improve their ...
How To Benefit From E-zine Articles
HOW TO BENEFIT FROM E-ZINE ARTICLES Think of an article you write for an e-zine as an extended piece of literature that helps you capture that reader's attention for a few minutes. If your title and lead are dynamic and your article is informative and convincing you stand a good chance to win a reader over; make a sale; or do good works in building your on line reputation. Also, keep it simple so the reader is able to digest what your article is saying. If, on the other hand, you are an ...
Put Your Company Logo On Cotton!
An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company. In addition to outfitting your company with the custom apparel, you can market your brand by distributing the custom designed clothing to your customers and potential clients.
Do You Make This Big Mistake Writing Your Articles?
Do you make this big mistake writing your articles ? By Chen Zarza In the marketing world if you want to be a prosperous individual, you need to get the skill of copy writing, immerse into this skill is mandatory, this proficiency is vital ingredient to survive in there, every sales letter must be carefully “designed” going from the headline through the P.S. As a marketer, if you want to go far away, you know the best way to get targeted traffic to your website: writing articles, this expose ...
Enough With The Upsells Already!
Enough With the Upsells Already! by Karon Thackston © 2005 http://www.learn-copywriting.com It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else? The roadblocks that almost kept me from purchasing were repeated upsells. You know the kind. You ...
The Power Of 'because...'
"Do it!", "Do it now!", or "Do it because..." Which of these commands is most likely to get the response you want? If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already. The idea behind 'because...' is to provide an explanation or rationalization for the request you're making. In other words, the command or request is not just an arbitrary exercise of power on your part -- ...
Why Offline Advertising Is So Important For Websites
It is important that anybody with a significant online presence understands why offline ads are so important and more so why they are usually much more effective than online advertisements. This is very useful knowledge that will no doubt impact dramatically on the success and profitability of any online enterprise. More so when numerous businesses have lost significant amounts trying to advertise online and have ended up with virtually nothing to show for their efforts. Even the much-talked ...
Killer Copy: Words That Are Like Magnets To Money
I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you wrote this?"
Long Copy Vs. Short Copy... If You're Still Debating This, You're Missing The Point!
I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.
So You Want To Be A Copywriter?
So You Want To be A Copywriter? Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an ...
The Right Writer: How To Choose Your Next Copywriter
So you’ve decided to outsource your next communications project! Great! By doing so, it allows you to devote more time and energy to doing what you do best: managing other projects and employees and getting more value for your marketing dollars.
can You Become A Freelance Copywriter In Los Angeles?
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. But, if you want to become a freelance copywriter, Los Angeles can add several benefits.
Press Release Writing Tips
Press Release Writing... Source: http://www.24-7pressrelease.com
how You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. For those who are struggling to start out, finding those first copyediting positions is the most difficult part of the challenge. But, with the web’s growth and the demand for more and more at home workers, freelance editing jobs are out ...
How To Get Your Prospects To Do Exactly What You Want By Tormenting Their Brains
Have you ever watched a television drama that drew you deeply in and then ended suddenly with a cliffhanger?
A Little Known Secret To Writing Sales Copy, For Serious Copywriters Only!
Have you ever wondered how your copy sounds to your prospects when they're reading it? If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter. The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someone read it to you, preferably a child, that's even better. When I first ...
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden.
Professional Copywriting Services How to Provide Your Own
Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. All of these factors are equally important but the one that seems to drop off the radar ...