Copywriting Articles & News
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is never done. What? Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City? For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance copywriter, New York is an excellent place to start working. In fact there may be no better place, actually. With this city, it's all about being the first to ...
Any Pr Is Good Pr
- your press release should sound like news, not an ad - you should only send your press release to the media related to the topic of your press release - keep your press release one page in length - your header, contact information and release date should be at the top of your press release - use short sentences and double space in between sentences - your header and first few sentences should capture the readers attention - you should tell a story and briefly mention your ...
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my “recruits” get weekends off). Each drill stands on its own but put them all together and the impact on your salesmanship is phenomenal! So here is another one for you…
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?
How to Get Instant Attention
Most of us have seen a heckler at a baseball game. Sure, he’s likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.
Limited Time Only (shh! It's A Secret)
by Karon Thackston © 2005 http://www.copywritingcourse.com Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time only” offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples. I received a fabulous email from a ladies clothing site at which I like to shop. It was for 50% off my ...
How You Can Create Advertising That Sells!
Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed.
Top 10 Rules For Small Business Success
1. Target You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal. 2. Be Different If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same. 3. Build a Team Don't hire an employee to fill a position. Employ a person to be part of a team to build your business. 4. Be Fast Time is the most precious commodity. When ...
Writing for People and Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.
Is your content provider selling you ripped content?
Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Although sounds like an extremely trivial issue but is not so, considering the strict copy right laws governing intellectual properties in various countries. Careless usage of such content can thus lead you in some seriously troubled waters and at times involving legalities of more then one country. By the term “content provider” I denote the ...
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.
Your Site Map: Spider Food Or Just A Light Snack?
by Karon Thackston © 2005 http://www.copywritingcourse.com Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe. What spiders am I talking about? The automated programs sent out by search engines to review and index websites. These "spiders" (sometimes called "bots") are looking for a reason to list your site within the database of their particular search engine. It's hard work roaming around the 'Net ...
discover Your Creativity
You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated.
Review: Michael Masterson's Accelerated Program For Six-figure Copywriting
by Karon Thackston © 2005 http://www.thewriterslife.com/bb/mwd6/ I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one finger poised, ready to request a refund. I guess, when I bought Michael Masterson's course, I was anxious that this would be one of those screaming, ranting, raving sales letter courses that tells you that you HAVE to write all copy the same way with a tone that sounds like a used car salesman on ...
The Power Of The Newsletter - Solidifying Customer Relationships With Captivating, Relevant, Durable Content
You’ve worked hard to gain your customers’ business and want to explore ways to strengthen your relationship with them while informing them of important news and information. One proven method of maintaining regular contact with existing and potential customers is by distributing a company newsletter. But wait! Before you begin developing your first issue, don’t make the common mistake of thinking your newsletter is another opportunity to “sell” more products and services. Newsletters are NOT ...
Profitably Using White Paper
Profitably Using White Papers By Christine Taylor Most B2B companies have a white paper under their belts or are planning to write one. But it's not enough to write a white paper. You also need to distribute your white paper to your prospective customers and channel partners. For example, channel executives can sharply increase qualified leads to pass along to their channel partners and can offer the same white paper for channel partner sponsorship. Marketing executives can generate a ...
The Power Of Testimonials - Unleash The Marketing Prowess Of Credibility
Creating a sense of credibility for your product and website is very important and if you are successful at it then you will increase your sales by boosting the number of customers you receive. If people do not believe in your product then you can forget them ever purchasing from you because who buys products they don't believe actually work? Now that you know you need to give yourself credibility, you need to think of ways to go about doing that. Providing testimonials on your website is ...
10 Words That Can Have A Huge Effect
1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.
Cashing In On The Customer Success Story
Cashing In on the Customer Success Story By Christine Taylor Next to white papers, customer success stories or case studies are the most popular tool in the technical marketer’s toolkit. That’s because it’s one of the most powerful tools available to your sales force. Why are they so popular? Because they are compelling to prospective customers. References and testimonials are great things to have but customer success stories flesh out those testimonials and give them ...
Writing A Business Website Sales/marketing Faq
Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, "that didn't tell me anything I needed to know!"?
12-copywriting Tips To Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips...
Write Benefits In Your Headlines To Deliver The Dream!
When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?
Write Hard Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the desert, and nobody walks past... obviously you’re not going to attract many customers.
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend}, Next time you’re flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You’ll need to look closely because… FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK But why is a powerful offer so important? Listen: People will only give your ad a few seconds. If you’re lucky ...
Headline Failure Equals Profit Failure
Arguably, it is often claimed by professional copywriters that the headline contributes 80% or more of the success of any ad, article, or sales letter.
Ad Copy Secrets Of The Rich And Not So Famous
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
Nobody Reading Your Blog?
So you got a your own weblog. Everything looks great, you have nice layout, some nice pictures and last but not least excellent articles. You also update your blog on a regular basis but nobody seems to read it ! You start to think where did I go wrong. Well if your blog is really good you just need to be patient. Also make sure you submit your blog to directories specialized in blogs and search engines.But even if you did all this you might get not the amount of readers you wished for.
Public Relations: Simplified!
Public Relations: The art of creating interest in you, your company, and your product/service by convincing others (namely media outlets such as print, TV, and radio) to report about who you are, what you do, and why it’s important to the world at large.
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don’t even have a chance for a sale if the audience won’t read what you write. One way to keep prospects reading is to give your copy attention-grabbing headlines. Here are eight tips to make sure your headlines get the message across: