Branding Articles & News
Brand Your Business
You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly. Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You also may have heard that term, but also did not really know what it meant. ‘Positioning’ is a marketing term that means to take a product or service and “position” it in the mind of your prospects/clients ...
New Business Names: Naming For The Ear
It's surely happened to you, too: You call someone back from a telephone message, not sure who they are or what they want, and what the receptionist recites upon answering comes off as a complete blur. It doesn't even separate into words. In many cases this has nothing to do with the diction of the receptionist. Out of context, the company name simply makes no sense to the ear. Years ago I had an extreme version of this experience when a gardening columnist I ...
Brand You (r) -- 7 Steps To Cultivate Your Brand And Bring Out The Best In You
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated -- send to: Eric@PublishingGold.com
Join A Rapidly Expanding Brands
More than 40 million women worldwide place their confidence each day in the Group's 10 brands : Yves Rocher, Daniel Jouvance, Docteur Pierre Ricaud, Le Monde en Parfum, Kiotis, Galerie Noémie and Santé Naturelle, which offer them a complete line of onnovative, high-quality cosmetics; Stanhome and Françoise Saget, which provide a wide range of products for the home; and Petit Bateau, whose new clothing collections bring joy to young and old alike. Yves Rocher is the world leader in ...
Power Your Word for Profit
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.
Why Having A Niche Automatically Boosts Your Credibility Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An Awesome Guarantee We finished the last article with a mnemonic... All these extra sales you're going to make are in the B.A.G. A Bold Promise backed up with an Awesome Guarantee So today we'll look at what makes a Bold Promise and the three elements of an Awesome Guarantee! A bold promise should be something that your customer really desires and which most of your competitors would be too afraid to make. ...
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An Awesome Guarantee Once you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it! A bold promise backed up with an awesome guarantee: * Enables You To Significantly Raise Your Price * Gives You A Genuine Differentiator * Increases Sales and Commitment * Demonstrates Rock-Solid Certainty In Your Abilities - People Find This Confidence Very ...
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.
Corporate Branding – Don't Forget Your CDs!
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the “new and more efficient” way of exchanging important information, it would seem that more companies would find it valuable to brand ...
Intelligent Design comes from Brand & Account Planners
I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus group research.
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the stamps and played with Photoshop on the computer until I had created an original business logo that felt totally right.
What About Me? What You Need To Know About Me Marketing
What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important -- you're right. With 18 years in the naming and branding business, I've witnessed the good, the bad, and the really bad. Here's how you ...
The Importance of Branding Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote our business. Think about one of the world's most popular athletic shoe companies, Nike. The importance of branding is exemplified by the fact that when you hear Nike, you think athletics and "Just Do It." A great brand name and ...
Logo Design Tips
Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo. There are too many examples of logo designs that look uninspired, overtly abstract or seem to be nothing more than whimsical art. Many of these logos are designed without forethought ...
Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened “Premier Coffees”. The names would be far more descriptive than their current ones. But they wouldn’t embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it’s unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if given the more descriptive, and arguably accurate, names.
Branding: All My Ex's Live In...
...my senses. I know, you were thinking ‘Texas’. Well, if they do live in Texas, then it’s a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until ‘something’ wakes them up. It could be the ocean air, a certain perfume, the sound of fireworks or a song, the touch, the feel of cotton, or even the taste of burnt pizza. Yup, all of these sensory experiences can bring any memory ...
Branding 101: Why It's Critical to Business Success and How to Do It Right
What’s Your Brand? A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what’s yours? Quality? Service? Price? Whatever it is it’s something your marketing must reinforce across all communication channels, from business card to TV spot. Even your office space. You can’t brand yourself as a cutting-edge ad agency if your office looks like a law firm. It also shouldn’t try to be all things to all ...
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.
How a Great Tagline can Help your Business.
"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these:
Branding Article: Pepsi's Missed Brand Opportunity
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.
Branding: You are the Brand
What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard to establish their brand, sometimes failing when they attempt to tie a secondary product into the popular brand name. Does anyone even remember A1 chicken ...
Pressure Washing Companies and Co Branding
Pressure washing companies often miss what we call ‘super niche’ markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. For a pressure washing company with no relatives or friends in that industry it is hard to break in and get work there, however if you con-brand with an existing company you may find yourself with more work than you can handle and able to bill at very high rates
Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business—even if it’s a mom-n-pop shop. “Corporate image” might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential ...
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If a logo is the company spokesman, how much is it really worth?
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinking….the graphic design process is a pain in the butt. From the graphic designer point of view, here’s what it looks like.
Branding Junk Removal He Did It, Can You?
What does it mean to be remarkable? Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, “You’ve got to get out there and be loud and proud... You’ve got to stand out. You have got to have a brand that is worth remarking about.” He learned much about this type of philosophy from the book Purple Cow, written by one of his mentors, Seth Godin. It’s kind of like Sir Richard Branson’s ...
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.