Marketing Articles & News
The 4 Can't Miss Keys To Copyright
Copyright is the writer's security blanket. It just makes you feel better to know your words are protected. I once knew a writer who was so scared his work would be stolen, he never sent it anywhere. Talk about counterproductive! But if you can understand these four simple copyright keys, you can rest easy and submit at will. 1. Create! That's all you have to do to copyright something: write it. You don't have to publish it and you don't have to register it ...
Is Database Marketing A Good Thing?
Database marketing is an important field. It allows a business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have already made purchases or shown interest in the products and services that you are providing. But not everyone likes these options and not everyone likes database marketing. Database marketing is information that is compiled about ...
Can An Employee Survey Help You?
An employee survey can provide you with a good understanding of what is happening within your business when you are not there or what your employees think of working there. While any company can benefit from doing an employee survey, there are many reasons for those companies that have issues with such things as poor retention of employees and high turnover to those companies that have a low productivity level. Finding out what is happening behind the scenes will help you to determine what you ...
Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here’s why. Headache #1: Competitors all seem the same Put yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the ...
Autoresponder Services Improve Your Profits
Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them. Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich (with money to burn)? Have I lost my mind? Actually, I consider this move to paid autoresponders to be a wise decision. Here are some reasons why you might want to ...
Using Holidays To Put Some Extra Cheer In Your Cash Box
No matter your age or station in life, we all look forward to holidays. They give us a reason to decorate, celebrate, and most of all, spend. Think back to any of last year's holidays. Did you buy some new decorations? Probably. Did you plan a party or host a dinner? Likely. Did you buy gifts or take advantage of special sales and promotions? Undoubtedly! Well, instead of being on the spending end of this year's holidays, why not turn the tables and put ...
Direct Mail Marketing: Is It Your Choice?
Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct mail marketing. One of the benefits ...
Being visible on a budget
Once upon a time a company introduced a new product. They didn’t want their competition to know, so they didn’t advertise or even send out a news release. Sales of the new product were disappointing. The manufacturer was unhappy. What went wrong? Any thoughts? My answer is that this kind of “stealth marketing” doesn’t work. You need to be visible to sell something. When this manufacturer started promoting their new product, sales picked up. So visibility is good ...
Your 6-Step Plan For Press Release Placement
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release. That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:
Article Marketing: Is It Worth It?
Having your website rank at the top of the search engines will provide you with a stream of traffic ready to read, buy or interact with your site. Getting this high first page ranking in the main search engines such as Google, Yahoo and MSN is extremely difficult and not to mention, time consuming. Search engines take considerable notice of how many and the quality of incoming links to your site. Traditionally, webmasters have sent out link requests, asking to exchange ...
Keeping Your Customers Through Loyalty Marketing
What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellent workforce that will make sure your company is working in tip top shape? Or having a loyal client base who will not only keep on going back to you whenever they need your products or services? Loyal clients are also the ones who will help your company get more attention from other people through good word of mouth. This is why a lot of successful ...
Marketing Your Business Website On A Budget
Owners of home based businesses that are trying to make a living working from home know the problems encountered trying to get your website noticed in order to increase traffic and ultimately revenues. After all, if people don't know about your site, how will they find it among the millions of other sites. Blindly paying a lot of money for advertising, or if you don’t have an advertising budget, not advertising at all, can both be detrimental to your business success. Getting ...
Fund Raising With Vinyl Banners
If you are part of a community group, service club, school class, sports team, or parks and rec committee, consider selling vinyl banner "spots" at your baseball or soccer field, in your local arena, or even in your school gym. Banners are perfect for this because they can be printed in full colour with striking graphics, they are weather resistant. They also come with grommets or pole pockets so you can easily attach them to a fence or hang them on a wall. A ...
The Unlimited Power Of Joint Ventures
We all love traffic, right? The more we have the better. Never can have enough of it. And if we have free traffic, and an extra candy with it, such as the word "targeted" added to it, then we're in heaven (almost there anyway, because St. Paul technically has not provided us with a free pass to the Golden Gates, lol). You can change St.Paul for Buddha and heaven for nirvana if you wish, or use another allegory which better suits your religion or belief. The ...
5 Steps To Massive Profits - A Business Marketing Tip
Here's a business marketing tip to gain maximum profit from any product or service in your business marketing lineup, and how you will gain extreme profits when you follow these 5 simple, LAZY steps; 1. Look not at what you are offering through your business marketing efforts - look at WHO WILL BUY your product/service. Make a picture of your 'typical buyer' - who they are, their age, what they like to do, etc. This is often known as the ...
Marketing Lessons From A Las Vegas Hooker
If my story about on Marketing Lessons from a Las Vegas Strip Club, made you blush, you should stop reading now. Last week, during my Music Business Brainstorm in Las Vegas, a couple of my clients decided on a few room service options which the hotel catering department didn't provide, if you know what I mean. And while the subject will be titalating to some, there are some good marketing lessons at play. This one guy I want to talk about in particular called a service after ...
Throwing Away Your Reputation
Throwing away your reputation A reputation is something acquired, rather than worked toward, over a long period of time. The brand name or 'equity' associated with that reputation can be worth a fortune. Or, once tainted, it can become your greatest liability. Reputation is a delicate bloom. The public are short on good memories and big on retention of one slip-up. So it begs the question - why would you, without careful thought and assurance of quality control, relinquish your ...
How To Measure Your Website's Perf0rmance
Do you know how to get the numbers you need to accurately evaluate the performance of your company's website? Before selling one of my early sites, I had no idea. In the late 90s I had a web site I'd developed that was getting well over a million 'hits' and over three hundred thousand 'page views' a month. When ZDNet approached me about buying the site. I thought I'd hit the jackpot and that it must be worth tens of millions. Before we even started negotiating ...
Make $600 A Week Even If No One Buys Anything
HERE'S HOW IT WORKS Whether you're selling Fruit Baskets, an MLM Program, a Business Opportunity or a Consulting Service it doesn't matter. As long as you're selling a product from a web site or from an affiliate web site you can now divert 1000's of targeted visitors from major search engines using an amazing new software program called "The Traffic Panther" Get The Traffic Panther at $0 Cost Today Yes... you heard right! For a ...
The Secret To Long-term Music Business Income
Perhaps the best product is one that has recurring monthly fees. This is known as residual income, and is the best income to make, because you make one sale but are paid month after month. Would you rather make one sale for a one-time $65, or one sale for a monthly subscription at $10 per month? I would rather have the monthly subscription, because after the seventh month I will have made more than the $65 from the first sale, and the money will keep coming! It is possible that you can ...
Marketing Lessons From A Las Vegas Strip Club
Just got back to Nashville after 11 days in Las Vegas. I was there primarily to do my first Music Business Brainstorm of the year. This is when I bring in clients, lock them in a room, and we systematically go through their biggest music business problems. It was great. The guys in this group are smart and the group came up with some incredible ways for folks to generate more income with their music businesses. But about the strip club... At ...
The Press Does Not Owe You Anything!
The media makes a living by providing valuable news and information to its audience. Newspaper editors and TV's managing editors are bombarded every day with news releases from all over the world that they have to read, review, and consider for inclusion…consider for their readership. Some musicians believe that if they write a press release that is newsworthy, that there is an obligation on the part of the newspaper to publish it. Not only is this not true, but this kind of ...
Resumes, Networking, Headhunters - Useless Without Marketing Sweet Spot
There's no such thing as a bad job market, only bad marketing. Know how to turn a frustrating job search into a satisfying career find? You've got to cross-pollinate the right elements of strategic marketing and remix all you know about the job hunt and exposure to opportunity. A career transition is no longer about getting your hands on a list of contacts, networking with headhunters, or going online to look for work. It's better than ...
History Rhymes With A Bull Market In Stocks
Mark Twain said, "History does not repeat itself, but it does rhyme a lot." In our business, it is standard practice to find that "rhyme" by studying financial market trends, hoping to achieve future investment returns with past investment history. One trusted study is a table of stock market returns over rolling ten-year periods using the S&P 500 Index as an equity benchmark and an accurate measure of stock market performance. Some economic analysts predict a sideways, or flat return in stocks ...
Katrina - Internet Marketing Saved My Life
I live in Slidell, Louisiana. Check that - I *used* to live in Slidell, Louisiana. Slidell is now really nothing more than a collection of abandoned and flooded buildings that over 35,000 people used to call home. With all the media attention on New Orleans, it's easy to forget about the smaller, more rural areas that have also been destroyed, and will most likely never fully recover... areas like my town of Slidell. In the aftermath of Hurricane Katrina, it became very apparent ...
Rss Feeds And Mlm
A Couple of years ago I was sitting their with my small tiny website reading all about blogs and RSS feeds. At that time I had just sent a email to my opot in list of about 1000, and I was reading all abouthow with all the spam filters and tons of emails in their Inbox people are less likely to get your email or even read it once they get it. Then I read something about RSS Feeds or Real Simple Syndication, and to cut a long story short have been using RSS Feeds since ...
Insider Secrets To Internet Marketing
ÓCopyright, 2005 Words - 818 “The trick to developing a product that is guaranteed to sell like crazy is to offer a solution to a problem. If you can save people time, money, or hassle, they’ll be willing to pay for your solution!” - Corey Rudl If someone offered to help you make a million dollars, why would you say, “no?” This very thing goes on all the time to thousands of people all over the world. You may have never imagined you could make a six-seven ...
Schmidt And Cutler Articulate Marketing Voice For Manufacturers
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated ...
Pay Per Click Adverting And Article Marketing Compared
At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website’s url and you are done. However, with most things online the competitive search terms are often very expensive and you spend lots of money to win the Pay Per Click wars. This article will list five reasons why article marketing may be better than Pay Per Click Advertising. Permanent ...
Marketing Options For Cleaning Companies - Part Two
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising. 1. Direct Approach You could simply cold call on a company and hope you can get to talk to somebody. My experience of this is that it is quite a daunting task and by and large relatively unsuccessful in gaining new business. A lot ...