Marketing Articles & News
Wise Man Marketing
It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
A Three Day Marketing Plan For Better Google Rankings
If you’re reading this article, you’ve probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce. Rising to the top of the search engines is often a combination of web-savvy marketing, link trading, and understanding the intricacies of complex ranking algorithms for search engines. You may have already spent a great deal of time optimizing your pages, creating content, and building your email lists. It’s easy to ...
Grow Your B2b Small Business Without Marketing
Summary: Want to grow your business-to-business small business without chasing after new clients? Expand with new value-added services that complement your existing offering. Find out how.
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it – there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target customers aren’t checking their email, your email ...
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid for the clicks. When there are too many competitors making the cost of a click too high, you will not be able to profit anymore.
The Three Most Important Qualities In Network Marketing
Copyright 2005 Benjamin Scott Network marketing is a business and an art. With network marketing, you can make money without ever making a product and with tools you already have within yourself and your own arsenal of strengths. You can make money while you sleep, you can make money when other people make money, and you can enjoy this money with the free time you will experience in the network marketing business. This may sound too good to be true, and you may feel like you could never be ...
Peek a Boo We See You 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See You Does your company have a description for a full-time job that says "Stand in the booth and hand out brochures."? Doubt it. "Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria. Then the question becomes how many people in a booth and what should they do? These are ...
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around in the D-area hustling and bustling. And whistle went off.
A Complaint? It's a Compliment! 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It’s a Compliment! What made you mad last week? In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip or did you try to make it into a positive experience? They say we complain to ten people for every one compliment about a product or service. Did you call the manager of the company, write the company ...
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that matter, would still be asleep if it weren’t for this dark, smoky beverage?
Promotional Bags: Your Company Details on Parade
The trick to a good promotion is to attach your company details to something useful. Now, there is “private useful” like the promotional toothbrush you use in the privacy of your own bathroom, and there is “public useful” that you use out there where everyone sees you inadvertently parading the promotion.
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd received. “I know this marketing communication doesn't work,” she told me, “but why doesn't this make me want to buy?” I took a look, and what I saw was familiar and sad. The promotional piece was for a weekend retreat. I could feel all the good intentions behind it, but the words just lay on the page like tired puppies. Worn out. No zip. No life.
If You Can't Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking that just because you spent $14,000 -- or $140,000 -- on your latest batch of ads that every person on Earth saw the ads and paid really close attention to them. Well, generally speaking, they didn't. For the most part, ...
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.
Getting More From Your Customer
We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising – attracting and reminding customers through promotions.
Have Something Good To Say
If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say. The great business philosopher Jim Rohn probably summed it up best in his lecture about communications. He was talking about personal communications, not about advertising, but I think the principle holds true. He says to be a master communicator, all you've got to do is follow this three-step process: First, have something good to ...
Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out
Secret #4 - Get very comfortable asking for payment One of the easiest ways to set this up is to have very clear explanations in your intake forms about how payment works. It's your job to train your clients how to pay you promptly. You can adopt the saying I use, that "no one leaves without leaving their payment." A significant part of this is having the words to say. For example, when a client tells me they left their wallet, purse or checkbook in the ...
Mark Twain's Great Marketing Idea
To tell you the truth (and about 53% of this article is true), I don’t know where I heard this story about Mark Twain. But I’ve heard it enough times to verify that it’s either (a) at least half true, or (b) a credible lie.
Corporate Cleavage
I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”.
Everything You've Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also reminds people that you are still available the next times they need your services or products.
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. It’s a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I’ve been there. I’ve watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again.
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn’t, believe it or not.
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The idea is to find partners whose clients may also be interested in your products/services.
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can help you, let me tell you a personal story:
Design Direct Mail Postcards Back to Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.