Marketing Articles & News
Miserable To Happy In 3 Easy Step, I'll Prove It
I’m miserable are you? Or should I say, I was miserable!! I’ll show you how you can go from the daily shuffle of getting up in the morning “still exhausted” to doing what you really want to do. Stay at home and work when you want to work!! I promise that miserable person you see in the mirror every morning can be the happiest person in the world.
The Power Of A Survey
How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes. I do feel sorry for these marketers as I usually decline and say that I am too busy. More often than not the survey is in relation to something that I am not interested in anyway. There must be a lot of people who do take the survey because opinion polls are ...
Thomas R. Cutler Founder Of Manufacturing Media Consortium Joins Journalistid
Thomas R. Cutler, the nation’s leading manufacturing journalist, has joined JournalistID, which aims to be the world's first free international identification database system for journalists. The JournalistID system is a leading force in online identification, verification and monitoring services for international journalism together with certification and other services to governments and international institutions. JournalistID also offers strategic services to the news and information ...
How To Write A Press Release
Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It’s an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.
How To Avoid A Business Naming Disaster
An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare. Not three days later, he received the kind of letter business owners dread: a cease-and-desist request from the lawyer for a company that said the name of the new venture infringed on their trademark. Ouch!
The Huge Marketing Potential Of A Simple Blog
A Blog (also known as Weblog) is traditionally a webpage where pre-surfer or a blogger “logs” all pages he/she finds interesting. In other words, it is a Web page that contains brief, chronologically arranged items of information. Typically updated daily, blogs often reflect the personality of the author.
The 9 Worst Internet Marketing Mistakes
Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting information? Lots of how to advice applies to many online businesses.
How To Recognize Your Niche Marketing Agenda
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com
Effective Fundraising Letters Are About People, Not Projects (Includes Samples & Examples)
Have you ever met a donor who liked funding infrastructure? I have. Once. When I served as Director of Development for a national non-profit, my organization needed a new heating and ventilation system for the national office. The cost was around $75,000, as I recall. The executive director approached one of our major donors, a businessman who was also a faithful supporter, and asked if he would like to partner with us. The donor promptly wrote a cheque for the full amount. Later ...
How To Get Free Publicity For Your Business
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!
Autoresponse Plus, The Email Marketing Solution To Increase Sales
Autoresponders in General Autoresponders have been around for quite some time. The Internet is overflowing with companies offering them packaged up with various features at various monthly fee levels. As more and more people do business on the Internet, autoresponders will take a special place in the overall marketing plan of any business on the net. They are the number one mechanism that helps businesses stay in close touch with customers or reach potential customers continuously. Like ...
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.
Massage Marketing Made Easy : Marketing Plan For Therapists And Bodyworkers
Marketing is actually very simple. It involves telling people what you do….over and over and over. The key to successfully marketing your massage therapy business is consistency.
Direct Mail Postcard Rules
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must. There are a few rules to follow when marketing to contacts in your company database.
10 Elements Every Direct Mail Piece Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
Increase Repeat Business And Referrals With Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.
People Pleasing Postcards
Why are more retail jewelers turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.
Tr Cutler Brings On Dean Schmidt To Coordinate Manufacturing Media Blitz
TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida is the only PR firm specializing in public relations for manufacturers. In the August 5 issue of IndustrialLeaders.com, Cutler discusses trends in Manufacturing PR and the development of the Manufacturing Media Blitz™ that consists of a 90-day campaign to drive traffic to a client's website and increase product and company awareness.
Media Training 101 -- The Secrets Of Writing A Good Press Release
Does the thought of trying to get publicity for your business seem like something that you can't do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do? Does the thought of talking to the media about your business make your mouth go dry and your stomach clench? If so, take heart, because you're about to learn how you can take care of your own publicity, simply and easily.
Keyword Articles: Use Magical Keywords In Your Articles And Get Lots Of Traffic
Keyword Articles: Use Magical Keywords in your Articles and getlots of Traffic by Fred Farah You get a flash of inspiration and an interesting topic for an article comes into your head. Here we go then! You write the article, and even come up with a 'catchy' title. You post the article on your web site, and even add a link to a product you might sell as an affiliate. Then you wait for the search engines to bring people to that page... and you wait, and wait. So what's wrong ...
What Makes Your Online Ads Persuasive?
The first impression that the people get from your ad decides if they click or skip. This shows that writing really persuasive ads is not easy. Writing irrestisible internet ads needs some skills. You can acquire these skills, if you follow some rules.
Supercharge Your Marketing Efforts
(1) Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the bonuses will be here tomorrow!" (2) You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order ‘right now’. You could also offer a rebate that takes ...
Explode Your Website Sales Response
(1) Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about your site, etc. Most surfers are in a hurry and really don't want to have to "figure out" what your site's theme is or what you are offering
Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyer's Decision Making Process
Want to know the simple way to get all the business you could ever handle? Charge almost nothing.
Moving a Business Relationship from Free to Fee: Power of Freebies Part 2
In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.
The 7 Areas of Marketing Waste Are You Committing These Marketing Sins?
If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:
Adwords Campaign Set Up Advanced Tips
Make Your Ads Different Your completed AdWords ads are going to run right along side everyone else's. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once you've done that, you need to figure out how to make yours stand out. Don't use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things. Whatever you ...
Adwords Ads: To Syndicate Or Not To Syndicate
When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google "search network" (Google, Earthlink, AOL, AskJeeves, etc), the Google "content network" (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.
Thomas R. Cutler Leading Manufacturing Journalist To Top 300 Feature Articles In 2005
Thomas R. Cutler, President and CEO of the largest manufacturing PR and marketing firm, TR Cutler, Inc. (www.trcutlerinc.com) received editorial coverage in both the June issue of InMFG, a leading Reed Business Publication, as well as Managing Automation. Both articles can be found on the right-hand column of the website home page.
Adwords Campaign Set Up Tips
It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.