Marketing Articles & News
What Is Emarketing ? - A New Discipline Is Evolving
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development. The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by ...
Implementing And Opt-in List To Optimuise Your Internet Marketing Success
In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. ...
Marketing Your Private Practice Using Lunch N' Learn Programs
If you are like most people trying to build a private practice, you are probably stumped in finding an effective way for potential clients to get to know enough about you and the services you provide to call and make an appointment. Lunch N’ Learn Programs are an excellent vehicle for marketing your private practice. They put you right in front of potential clients and referral sources and allow you to demonstrate your expertise in a way few other promotional methods ...
Manufacturers: The Search For A Consistent Corporate Identity
A muddled corporate identity can hinder success in the marketplace. Manufacturers that have a confusing corporate identity impact their success. In contrast, well known corporate manufacturing identities including graphics, design, and color are used to demonstrate successful corporate identity. Those responsible for maintaining an organization's corporate identity or looking to expand their communication assessment skills should work with key identity strategists at least ...
Steep Pr Discounts For Manufacturers In New Program Launch
Cutler developed the PR Advantage Affinity program for manufacturing associations' members. TR Cutler suggested that, "Due to our leadership role in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There is no cost for the manufacturing associations to participate in the program and offer these deeply discounted PR services to their ...
The Why-seven Real Reasons To Own An Online Business
I’ll be blunt with you. You don’t own an online business to make money. Don’t believe me? Just hear me out. The real reason you own an online business is to do the things that money allows you to do. Life is short. It is precious. We really want the time to do the things that deep in our heart feel right for us. Here are seven real reasons to own an online business. 1. To live a life with a purpose. There is so much power, and so much joy in knowing that your life means ...
Manufacturing Journalist Thomas Cutler Sees Cafta Topics In 2006 Coverage
TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida, specializes in public relations for manufacturers. According to Thomas R. Cutler, President & CEO of the firm, "The Central American Free Trade Agreement is benefiting U.S. manufacturers by eliminating tariffs on many American goods imported by Central American nations. Manufacturers in Central America are initiating PR campaigns to develop a market presence in the U.S.; U.S. Manufacturers are initiating PR campaigns to ...
The Importance Of Business Marketing
Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business. It should be noted that the competition and urgency among businessmen has increased due to the fact that Internet has rendered a whole world as a virtual world, and you never know ...
The Rich Jerk Review: New Agressive And Effective Marketing Methods For All
The Rich Jerk
3 Simple Steps For Revealing Marketing Secrets Of The Experts
Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed. Two years ago, I began using ezine advertising as the cornerstone of my online marketing efforts. From the need to determine the most productive and cost effective ezines to advertise in, I stumbled upon a method that revealed the secrets of successful online marketers. The Method My method is easy to follow. There's 3 basic ...
Fuel Your Business By Cutting Advertising Costs
Fuel your business by cutting advertising costs? As crazy as is sounds, it is actually a simple concept that can easily be put into play by just about anyone. The Trap You need to stimulate business. You pay a hefty price, run an ad, and customers come. A few weeks later, business tapers off. Time for another ad. You pull out your checkbook. Growing your business feels more like feeding an expensive ...
Converting Web Traffic To Sales For Manufacturers
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated ...
God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations. They don’t make the greatest commission for a salesman of advertising specialties, but I can’t stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I’ve yet to approach ...
Peer: Lean Process For Gs Dunn
In the latest issue of Automation.com, leading manufacturing journalist Thomas R. Cutler, profiled the 'Executive Workshop' for Hamilton, Ontario's GS Dunn, dry mustard millers since 1867; the analytical process was PEER™ --- a unique program developed by PRONTO North America, based in Eden Prairie, Minnesota. PEER stands for Process Evaluation Executive Review and captures the values of Lean Manufacturing throughout the enterprise. According to GS Dunn's President, Ron ...
Thomas R. Cutler Manufacturing Journalist Joins Journalistid
Thomas R. Cutler, the nation's leading manufacturing journalist, has joined JournalistID, which aims to be the world's first free international identification database system for journalists. The JournalistID system is a leading force in online identification, verification and monitoring services for international journalism together with certification and other services to governments and international institutions. JournalistID also offers strategic services to the news and ...
10 Start Up Marketing Tips
This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies.
Five Tests Every Press Release Must Pass
You've heard "them" say it, haven't you? By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies. They'll tell you there's only one way to do a press release "right." Single page, double spaced, 12 point type. Bull... I've been working in radio and TV full time or part time since 1972, and that means I've seen thousands of press releases. I never threw one away because it didn't fit the "classic" or "standard" format you hear ...
Marketing Mismatch
Marketing mismatch When pitching a product or service to a market segment, logic suggests taking the target audience’s lifestyle and a few other odds’n ends into account so that you have a fix on likely uptake. South African medical insurance company Discovery Health’s marketing team seems consistently to screw up the manner in which they attempt to get their superbly conceptualised products to market. It’s almost as though the ideas come from one quarter and the implementation is left to a ...
Terrific Tag Lines Use Words To Tickle And Tantalize
Every year, the ceremony for the Webby Awards - the online equivalent to Oscars and Grammies - gets extensive publicity at least partly because of a quirky rule regarding acceptance speeches. Winners coming up to the podium to accept their awards may speak just five words.
First-to-market Obsession
First-to-market Obsession It’s proven that first-to-market with a product or service, if professionally handled generally ensures dominance in a particular sector. But when that race is at the expense of quality, customer satisfaction with the offering or after sales service and back-up, the marketer treads a razor-edged path. Years ago there was a race between two assessment-instrument companies. Both were global players and they were in a flat spin to get the latest ‘Leadership’ measurement ...
Conferenceing Venues Can Make Or Break
Conferencing venues can make or break Given the competitiveness among venues available for the conducting of conferences, I’m in awe of those who still leave the organizing of conference details in the hands of amateurs. I recently needed a venue to facilitate a serious, one-day, belly-button contemplating session for a very important client. They’re socially sophisticated, well travelled, accustomed to the best, discerning and committed to excellence. They, like many of us in the service ...
Work Backward And Make More Sales
It goes against the grain, especially for those of us used to “business at the speed of light.” But bear with me. I’m not trying to teach you Zen philosophy. But I am going to show you how working backward can move your business forward.
Discovering The Benefits That Hook Your Prospect
Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."
There Are Benefits... And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.
How To Get Your Prospect To Take Action
There’s really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.
Manufacturing Pr Advantage Drives Revenue To Manufacturing Associations
Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Fort Lauderdale, Florida, launched a new PR program providing the trademarked intensive Manufacturing PR Media Blitz’ program to members of manufacturing associations.
The Advantage And Consequences Of New Economy Marketing
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com
How To Analyze Your Visitors To Improve Your Web Site
How to Analyze your Visitors to Improve your Web Site 8/18/05 By: Michael Rock This article is a detailed description on how to interpret your web hosting statistics software. Typically, the web hosting you have comes with its own web statistics program such as webalizer or awstats. There are also free traffic monitors such as servustats,
10 Ways To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
Creating Your Own Internet Marketing Product Through A Home Based Business
There are thousands of marketing tool kits available online for a whole range of prices, but what if you are not interested in buying someone else’s tool kit and are more interested in creating your own internet marketing product and toolkit to sell. Well, there are plenty of ways to going about doing this.