Everything Follows the Pitch

If you asked me to point to the heart and soul of a startup company, I would not say it’s the people, the culture, or even the product. I would say it’s the pitch. The pitch is that one message that, when delivered, makes people say “wow, that’s a great idea!”. The pitch gets everyone in the room excited about getting on board with your product and your company. It’s the inspiration that carries everyone along for the ride.

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