Email Marketing Articles & News
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.
How to Structure Your Follow Up Sequence for Maximum Profit
Before I do this, let me describe how autoresponders work. Think of autoresponders as the equivalent of fax-on-demand, but for email instead of fax. You simply set up a message and then whenever someone sends an email to your autoresponder email address they will immediately receive this as a response.
Increasing Email Deliverability
Most email marketers know that it is important spam-check email messages before sending them out, as this may identify potential issues that cause emails to be marked as spam.
Improve Email Deliverability: 15 Tips for Email Marketing Success
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because a spam filter blocks it by mistake.
4 Time Saving E Mail Tips!
E-Mail is still the most widely used Internet tool available today. Virtually everyone who has Internet access has an email account, and for the Internet Marketer this opens up a huge possibility for more business.
Improve Email Deliverability: 15 Tips For Successful Email Marketing
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day.
People Accusing You of Sending sp*am? Five Email Marketer Must Know Tips
People tend to forget their subscriptions. Sometimes they don't even know why they subscribed to your newsletter. Especially if the person is seeking for information, he/she will subscribe to every ezine or ecourse that will come across their search. They don't remember it after a while. If you send email to them after few months, they simply accuse you of sending spam.
New Customers And Where To Find Them.
My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. So I need—you need—a regular supply of new customers to replace the ones that disappear each year.
Direct Mail Formats: How To Choose The Right One
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.
How to Deal With Rude E mailers
Rude and crass e-mail seems to be at an all time high. E-mails blurting out demands or questions without the courtesy of a decent subject field or a thank you to follow. Questions or requests that are demanding a reply without the courtesy of a hello, or a closing that notes their name.
Lesson #1: Autoresponders 101
What the heck is an autoresponder? An autoresponder is much like a fax-on-demand system, where you call a number — or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online — and get an instant reply. Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented. Why? Because it gives people instant access to information! Think about ...
Lesson #3: Capitalize on Your Captures!
One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management.
Newsletters that Work
Offer a newsletter in a time frame that will be easy for you to manage. Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon. Almost everyone is doing it but not all are doing it well. The newsletter with the greatest frequency can get quite annoying for the recipients unless it is packed full of useful information. Only those that have the relationship with your company will continue to subscribe. Even though you may have great ...
Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders
So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).
Autoresponders for Beginners
Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box!
E mail Whitelist Etiquette
A big-time dilemma is brewing online. In an understandable attempt to bypass all that annoying spam, e-mails that onliners want to receive are getting lost in the shuffle. Newsletter subscription requests are not being completed and important e-mails are not getting to their intended parties.
Lesson #7: Three Extra Tricks That Can Boost Your Bottom Line!
Let's recap what you've learned so far... In the first lesson, you've learned the reasons what are smart autoresponders and why they work so well. In the second lesson, you've learned about the many different ways you can use a smart autoresponder. In lesson three, you've learned about how to build a targeted opt-in list and how to capture email addresses. In lesson four, you've learned about the different places you can promote your smart ...
Stop Buying Email Lists
The saying “Quality, not Quantity” is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. The truth is that you are more likely to achieve your campaign goals if you send an email out to 100 targeted individuals than you would to 10,000 randomly purchased email addresses.
Lesson #5: Four Easy Ways to Kill Your Business Using Your Autoresponder... And How to Avoid Them
The importance of building an opt-in list over spamming (a.k.a., using unsolicited commercial email) is something that I can never stress enough. You must avoid it at all costs!
Don't Attach That!
The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the sender any sort of guidance as to the consequences of their actions.
To Personalize Or Not To...That is the Question
If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.
Autoresponder Services that Boost Your Business
In the world of ecommerce, millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is impeccably designed or has the latest in animation or content. You should focus your efforts not only in attracting visitors but also in leading them to make a purchase. There are dozens of marketing strategies you can use to attract more buyers and pump up ...
The Most Simple Way to Mask Your Email address
We all know that spammers are looking for your email-address. You can mislead them easily in order to prevent receiving spamming emails. The most simple way to do this is by providing your email-address as a logo.
Email Marketing 2005…Do's & Don'ts
Email Marketing 2005…Do’s & Don’ts 1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course. 2. Always provide an unsubscribe link 3. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure you are never accused of spam or at least you will be found innocent. 4. Keep the email short, with each paragraph 5-10 lines ...
10 Blazing Ways To Get More New Ezine Subscribers
1. Purchase ezine ads. Run your ads for multiple issues, and track your advertising so that you won't be in the dark about which ezines are best to place your ads in. 2. Swap ads. As with your paid ads, try to swap for multiple issues as many people will need to see your ad several times before they respond to you. 3. Swap recommendations. You could swap recommendations to be published in each other's ezines, or you could swap recommendations to be published on each other's ...
3 Proven Ways To Build Your Opt-in List
3 Proven Ways To Build Your Opt-In List If you've been involved in online marketing for any amount of time, you've probably heard the phrase "The money is in the list!" Why? Because those who are successful online use their mailing list to generate massive profits. It's no secret! A large list equals instant cash. But how do you build your own responsive list? Here are three proven methods anyone can use to build their own guru sized mailing list. 1. Co-registration Lists ...
Eight Common Direct Mail Mistakes.
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure for each.
How To Obtain A Merchant's Credit Card Account
It's a proven fact that mail order marketers can increase sales substantially by offering their customers a credit card option.
Direct Mail Marketing Now As Easy As Email
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS “mailing online (MOL)” direct mail service - check it out at http://www.usps.com/mailingonline